Charlie Sheen and the manufacturers of Two And A Half Men, unable to ignore the riches of some other season, will in the end reconcile. The modern-day Pirates of the Caribbean film will bomb. The Mets will no longer make the playoffs. President Obama will win the Democratic primaries. I pay greater in health insurance, now not less. Check lower back and notice if I’m right on those. I’m quite confident.
But now not as confident as I am about a few tendencies as a way to have an effect on my organization, and different small and medium-sized agencies. In the next two years, I am expecting that as a minimum 3 killer apps will emerge so as to have a large effect on us all. Are you prepared for them?
I currently found a fantastic way to shop for cash. I don’t carry cash. This manner none of my teenage youngsters can dig into my pockets when I’m no longer around and stroll away with ten dollar payments to fund their pizza repair. Instead, all they discover are vain credit playing cards. Well, in multiple years they won’t also be able to discover those. That’s because I’ll be doing all of it on my cell phone. As will most of my clients.
First some facts. Information Week says that 38% of small and medium-sized companies already rely on cellular apps. American Express is operating on a new e-pockets application. Microsoft, Apple, and Google are enforcing near field communications (NFC) technology for cellular payments in their next generation of products. As we speak, Google is checking out an Android charge machine in New York and San Francisco. PayPal is teaming with progressive businesses like Blingnation to carry cell bills to its clients.
Mobile bills are the next killer app. How will it all paintings? It’s now not that complex. Your purchaser’s credit score data could be embedded in a cozy utility on their telephone. You will have a wireless terminal linked to your coins sign in or stand alone, in an effort to talk with their phone using NFC era, or something similar, to transmit information. Using the contact display screen or digicam at the cellular tool, the era might also comprise a fingerprint, eye experiment or some different form of security is important. Your customer waves her cellphone over the terminal. The transaction is recorded. A receipt gets mailed all around. The transaction hits your financial institution account and accounting software program without an extra human interplay.
Is your commercial enterprise geared up for this? You absolutely must be. Because quickly, a patron’s going to walk to your door and ask to pay for a product the use of her telephone. At first whilst you inform her which you do not take delivery of payments that way she’ll understand. But after some time, whilst increasingly more of your competitors and other businesses are taking clever telephone payments she’s going to stop being so affected person with you and take her commercial enterprise elsewhere.
Will this fee us greater? What do you watch? Of route, it will! We’ll have to pay loads for brand new smartphone scanners and sign on for offerings and soak up additional charges and costs. You understand that is going to take place. You recognize that the individuals who are sincerely going to get rich off this are the corporations I mentioned above. But it might not forestall us. Because we’re going to need to provide this functionality to our clients with a purpose to stay aggressive. It may additionally even power greater business our manner. And keep a little time in processing too. We’ll see.
Killer App #2: Lockers
Last week Amazon introduced that it would be imparting as much as 20GB of storage to its customers for something they need – song, motion pictures, ebooks, and so on. They name it a “cloud locker.” One aspect’s for sure – this locker will odor plenty higher than my gym locker. And say what you want approximately Amazon, but these men not only spot trends well earlier, additionally they begin trends in their own. I never concept humans would pass for ebooks after they have been first delivered. Now I see that Amazon’s offered around 8 million Kindles in 2010. Shows how a good deal I know.
But I do understand this: storage space is cheap. And locating new customers is luxurious. So we are usually searching out ways to maintain our customers close to us. And what higher way to maintain them close than to offer them “lockers” to save their stuff? It makes it less difficult for them to maintain coming lower back to us to shop for new merchandise. That Jeff Bezos is a smart dude. And the truth that he is bald makes me like him that rather more.
Call it something you need to name it, however, I believe that many clever commercial enterprise people will start imparting a few forms of “lockers” to their customers in the coming years. Not only for song or ebooks. But to save quotes, estimates, invoices, orders, documentation, images, and so on. For instance, after I promote a brand new software utility to a patron, I could create for them a customized “locker” where they can visit download their present day updates, manuals, training guides and all of our office work. It maintains them tied into my organization. And it’s an additional cost-upload: clients might not have to worry approximately storing all of this stuff and can without difficulty get entry to it from our website. And if I need to provide some additional merchandise as incentives I can try this too. Each customer would have their own area on our servers (or a few servers that I lease somewhere) with their own access.
Ask Jonathan Rochelle, a Group Product Manager for Google. “Business software program goes through a platform shift to the Web.,” he said in a current interview. “As that occurs, all previous software may be re-puzzled. So there are opportunities for the guy who writes the application that enables a dentist’s office, the man who writes the software that lets you run your hardware keep, or allows a journalist to be more effective. The largest possibility is in handing over the nice software in those niche classes in this new Web platform. The web-based total software program is a whole lot less costly for buyers than traditional software and programmers may be so much extra progressive, that it’s worthwhile for an entrepreneur to say, OK, let’s start from scratch.”
I do not consider the whole lot he says. I don’t assume most small business proprietors would consider some guy to put in writing an app that runs their whole commercial enterprise. It’s probably because I sell enterprise software and that concept scares the you-know-what out of me! But I do think that Rochelle hits on the subsequent killer app with the intention to have an effect on many of us. And that killer app is…Apps.
Take a look around and we see maximum big businesses developing their very own little apps for their customers. Airlines have apps for us to appearance up flights, take a look at instances and now even use our telephones as boarding passes. Restaurants have apps for ordering and checking menu objects. Whole Foods, ESPN and FedEx have apps. And didn’t I simply see a business where a father in London makes use of an app to show on the ignition of his Buick so his teenage daughter can take it out for a joyride along with her pals? She’s casting off a Buick for a joy trip? What a loser!
Over a subsequent couple of years, many clever business proprietors will also be developing their personal apps for their own agencies. These apps will permit a consumer to test pricing for the goods they purchase. Or look up the repute of an order. Or open up a hassle price tag. Or request a quote. Or pay their open invoice (besides for my clients, who do the whole lot in their power NOT to pay their invoices).